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Teleteam, by Andrew Green (Newsletter 1995)
'...you know, those stories you see in Morgensterns cartoons about tracking down clients to the ends of the earth, they may not be absolutely authentic but they give the flavour of what it can be like,' I was reminiscing with Peter Savory, Julian's first full-time employee, about his time at Morgensterns. 'One of my favourite memories is of twisting the arm of a telephone operator in order to break into a phone conversation so that I could let a client know he was needed at a session within the hour - I said large amounts of cash were involved!

'I studied the trombone at the Guildhall. You know how it is... you go there reckoning to become a star player. Then you find out there are seventeen other students all thinking the same thing.'

When that realisation struck home Peter Savory decided it was '...time to think further.' These days he runs the Academy of London orchestra, but the crucial bridge into the world of music administration came when Julian - an ex-Guildhall student himself - phoned the college one morning in 1988. The developing demand for his diary service meant he was on the look-out for his first full-time member of staff. 'My name was put forward' says Peter, 'even though my knowledge of the profession wasn't really more sophisticated than that of any member of the public. Immediately it was obvious that this was an enormously complex job - I'd say, even with Julian's intensive training, it took me a whole year really to get to grips with it - you need an intimate understanding of the mind of each Morgensterns client, so that when a Fixer rings you can make decisions on their behalf - musicians are all very different'. It was hell when I started!

Please visit our performance graphs page for information about orchestras booking through Morgensterns

"You have to know when to say 'Yes' and when to say 'No'"

Louise Wadley, until this autumn a member of the Morgensterns staff, but now manager of the City of Oxford Orchestra, puts it in very similar terms. 'You have to know when to say Yes and when to say No on behalf of a client. And of course you also have to appreciate the very precise needs of fixers. It was hell when I started! I'd have to say to fixers that I'd phone them back after making lists of musicians or taking advice from Julian.' Unlike Peter, Louise always knew she was headed for music administration in some guise or other. 'I went as a music student to the University College of Ripon and York St John because of its reputation for organising work experience. I had excellent placements at the Cheltenham, Harrogate and Shrewsbury Festivals. Then I hit it lucky. I saw Morgensterns advert in the Guardian - it was the first post I applied for and I was hired!

I absolutely loved the job.

'I absolutely loved the job. For one thing, I hate being at a loose end. At Morgensterns there's no let-up - the phone never stops. You're constantly busy in an environment where you simply can't afford to make mistakes. I just got used to tracing clients' whereabouts... anywhere. One of them dubbed me the Fax person of Morgensterns because he said I was always winkling him out with faxes!'

'Working for Morgensterns could never be an exact science,' I was talking to Peter again, 'some musicians take the first job that comes in for a given date, others like to pick and choose. People often feel comfortable working with particular groups or orchestras, and that doesn't always mean they'll go for the most prestigious dates - they may just enjoy being in a musical environment that suits them. Some musicians keep their diaries religiously so that you always knew the Morgensterns version was up to date - others were a disaster!! And it's your job to have all this knowledge at your fingertips.' Both Peter Savory and Louise Wadley are in no doubt that the administrative grounding gained at Morgensterns has been of the utmost importance in developing skills which remain in everyday use where they now find themselves.

'From your contacts, you gradually build up a picture of how an orchestra works,' says Louise. 'One small example - soon after starting here in Oxford I had to cope with a crisis over some sheet music we thought we had, but didn't - I knew just where to go to find it at short notice. When I now myself act as a fixer I go about it in a clear, precise way, knowing how good systems work. Also, I've learned to see orchestras from the players' point of view as opposed to the management perspective.

For example, it's important that I make payments on the day of a concert because I'm aware of how often the cash is needed for paying the mortgage. If the orchestra isn't happy, then what am I doing here?!!

Peter points to the continuing value of having developed a feel for the profiles of different orchestras in his days at Morgensterns. 'Inevitably, you get to know the type of work each orchestra is doing - where they're going, which venues they have sewn up. So here with the Academy of London I've tried to see how we can offer something different and find our own niches. In 1994, for example, we became the first British orchestra to visit China for years and years. I certainly also feel I learned the art of lateral thinking at Morgensterns... to be quick, on the ball, and to find alternative ways of solving problems. And there's also the business of cultivating a good telephone manner - definitely not to be underplayed.'

Two new voices

Morgensterns clients have been getting to know two new members of staff in recent months - Kerry Brown, hotfoot from a BA in music at the Colchester Institute, and Charlotte Templeman, a music graduate of the University of Birmingham. Both are committed to long-term careers in music administration and saw Morgensterns as an ideal - if daunting - way of being thrown in at the deep end.

'The advertisement I answered talked about managing the lives of over 350 musicians,' says Charlotte, 'It didn't actually mention the diary service!! But that was the right way of putting it. So much of the job is about understanding people, building up the confidence of clients, earning their trust by being efficient. The buzz you get when you've actually found that player for a session with half-an-hour to spare is tremendous! It's all a great introduction to the orchestral world.'

'I've found it all a real challenge,' adds Kerry. 'Perhaps the hardest thing is projecting yourself over the phone rather than face to face - you're selling the service every time you talk to someone. It certainly teaches you patience! And it's the best sort of training for any future job in the arts. Thoroughness is what it's all about - for example, we spend half an hour handing over from one shift to the next just to make sure the person coming on duty has been fully briefed about everything that's going on.'

"businesses have been forced to pull their socks up!"

So does Peter Savory naturally turn to Morgensterns now he is consumer rather than provider? Not exclusively, he says, but always with confidence. 'As far as the fixing part of my present job is concerned, I can honestly say that I know Morgensterns are going to come up with names if I'm in a tight spot. Some diary services just take messages. I think it's true to say that many businesses have been forced to pull their socks up simply because of the example set by Julian.'

'It was so vital to run efficient systems at Morgensterns' says Louise, 'and that has stood me in good stead here in Oxford - I don't panic about the little things. And, if I need a player at the drop of a hat, I know where I can find one!'

Andrew Green

this article is copyright protected. Morgensterns is licensed to reproduce it. No further copying is permitted without Morgensterns or the author's permission

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      Morgensterns, PO Box 3027, South Croydon, CR2 6ZN, tel: 020 8681 0555     Contact:  teleteam@morgensterns.com 

Morgensterns Diary Service, established by Julian Morgenstern in 1983, is more than a simple musicians answering service, and more than a simple musicians diary service. Morgensterns is a booking agency for orchestral and session musicians, with the special advantages of an outstanding client list and an expert teleteam who actively seek work for clients through our unique suite of fixer support services, our availability list service, who's doing my date list service and through our finely tuned, instantly responsive computerised diary management systems.